Some of our favourite brands have fine-tuned their logos over the years, investing millions to make sure it sticks in our heads.
But how well does it stick when it comes down to actually remembering?
To find out, Signs.com undertook a captivating experiment.
They asked 156 Americans, ranging from 20 to 70, to draw the logos of some of the world’s most known brands.
There was only one catch – they had to do it completely from memory!
Sounds easy, right?
You might think so, but the results suggest otherwise.
Each person’s logo attempt was different to the next, with some being quite close to the real thing, and others almost unrecognisable.
Karen Haller, a leading authority on colour psychology, said, “People have an emotional connection with colour first.
“Then we take in the shapes, the logo, and we read the words.”
The results prove this point exactly, with most people, at the minimum, getting the colour palette correct.
What do you think? Are these people comically stupid or do you think it’s harder than it looks?
Let us know in the comments below!
More info: Signs.com
Apple
Adidas
Burger King
Starbucks
Ikea
Dominos
